Online business is a trust-based business. If in a conventional buying and selling activity there is a direct meeting between the seller and the buyer, it is not the case with buying and selling online. Sellers and buyers in online businesses are not face to face. Even often they don’t know each other. Therefore, trust is the strongest capital in online transactions. Usually buyers will increasingly trust to shop at an online shop after reading reviews or testimonials from previous customers.
If you are pioneering an online business, building trust using testimonials is proven to be very effective and has an important role. The following is the importance of online business testimonials.
Testimonials as Evaluation Materials
In conventional transactions, the buyer’s response can be directly conveyed via oral. This response can be in the form of thank you, questions, disappointments, or satisfaction. Whereas in online transactions, the response appears in written form. Testimonials delivered by buyers can be used as material for evaluating online stores in the future.
Learn the testimonials delivered by buyers. Maintain positive things that are liked by buyers and improve the things that make buyers disappointed. Try to make sure there are no more things that make buyers give a negative assessment of your online store.
Testimonials for Growing Trust
As discussed above, online business is a trust-based business. Improve your online store service to achieve customer satisfaction. If your online store gets a lot of positive testimonials, then prospective buyers who will shop become more confident. When transacting, you can advise buyers to write their testimonials.
Many companies display testimonials on their web pages. One of them is LinkHelpers Scottsdale SEO Company. They display testimonials from various clients. They are also experts in the field of maximizing website (SEO). This kind of thing encourages website visitors or followers on social media to feel confident about the quality of the product
But you need to be careful so that buyers are not disappointed and write bad testimonials. Prospective buyers will certainly rethink your product if the testimony is negatively charged. Immediately improve the quality of your business.
Testimonials as Free Marketing
Satisfied customers usually will not only give positive testimonials in the form of writing. They also will not hesitate to tell their shopping experience in your online store to others. In fact, it is not uncommon, they will recommend your online store to friends, relatives, or relations.
This is certainly beneficial for your online store. Make sure to provide the best service so that buyers tell positive things about your online store. Indirectly, this will be one form of free marketing for your online business.
Testimonials As Advertising Materials
Positive testimonials from buyers can be used as advertising material for your online store. Screenshot is a testimonial from the buyer, then post it on your online store account. In addition, you can also use this testimonial as an ingredient for creating advertorial advertisements.
Testimonials As A Form Of Appreciation To Buyers
Aside from being advertising material, free marketing, and evaluation materials, testimonials have other benefits. By displaying buyers’ testimonials in online store accounts, you at the same time give appreciation to buyers. Usually, buyers will be flattered and feel appreciated when you consider the testimonial important. Psychologically, they will also feel closer and familiar with your online store. Don’t forget to include compliments and thank you for the testimonial screenshot captions that you display on your online store account. In this way, you can indirectly increase customer loyalty of your online store.