The Internet gives shoppers a lot of opportunities
both to expand their options and to save money. It can compete with
brick-and-mortar stores because of its convenience and usability. If you are
looking for a great online shop to buy either clothes or household things, you
the reviews of former customers on some reliable sites. There,
you can also compare prices and find the shops with the best reputation.
This article gives an idea of the main advantages and
disadvantages of online shopping to help decide whether this option is suitable
Those shoppers, who like to buy primarily online, can
get a lot of benefits. Those may include:
you can shop immediately from home without taking off
there are no crowds, and you won’t have to deal with
nervous customers or impolite salespeople;
you save gas and parking issues;
you do not have to wait in lines to pay for your
Online business is a trust-based business. If in a conventional buying and selling activity there is a direct meeting between the seller and the buyer, it is not the case with buying and selling online. Sellers and buyers in online businesses are not face to face. Even often they don’t know each other. Therefore, trust is the strongest capital in online transactions. Usually buyers will increasingly trust to shop at an online shop after reading reviews or testimonials from previous customers.
If you are pioneering an online business, building trust using testimonials is proven to be very effective and has an important role. The following is the importance of online business testimonials.
Testimonials as Evaluation Materials
In conventional transactions, the buyer’s response can be directly conveyed via oral. This response can be in the form of thank you, questions, disappointments, or satisfaction. Whereas in online transactions, the response appears in written form. Testimonials delivered by buyers can be used as material for evaluating online stores in the future.
Learn the testimonials delivered by buyers. Maintain positive things that are liked by buyers and improve the things that make buyers disappointed. Try to make sure there are no more things that …