Online business is a trust-based business. If in a conventional buying and selling activity there is a direct meeting between the seller and the buyer, it is not the case with buying and selling online. Sellers and buyers in online businesses are not face to face. Even often they don’t know each other. Therefore, trust is the strongest capital in online transactions. Usually buyers will increasingly trust to shop at an online shop after reading reviews or testimonials from previous customers.
If you are pioneering an online business, building trust using testimonials is proven to be very effective and has an important role. The following is the importance of online business testimonials.
Testimonials as Evaluation Materials
In conventional transactions, the buyer’s response can be directly conveyed via oral. This response can be in the form of thank you, questions, disappointments, or satisfaction. Whereas in online transactions, the response appears in written form. Testimonials delivered by buyers can be used as material for evaluating online stores in the future.
Learn the testimonials delivered by buyers. Maintain positive things that are liked by buyers and improve the things that make buyers disappointed. Try to make sure there are no more things that …